Olympic Museum Quickly Becoming a Money Pit

Local politicians branded Colorado Springs as “Olympic City USA” back in 2016. The United States Olympic & Paralympic Museum (USOPM) rides the brand coattails, and taxpayers are left providing financial support for the non-profit. 

Just a reminder: the museum wasn’t supposed to cost taxpayers anything more than future state sales taxes. As you’ll read below, it’s costing you more and more every year to keep it afloat. It would certainly be cheaper for taxpayers if Colorado Springs was instead known as one of those cities with the biggest ball of twine, or the biggest ketchup bottle! 

Some Past Museum Funding 

  • On June 15th, 2021, the El Paso County Board of County Commissioners approved handing over $500,000 of your money to the museum without a single word of comment. In exchange for taxpayer money, county employees were given “free” memberships to the museum.
  • In July 2021, Colorado Springs City Council members needed little convincing to give the museum $3.5 million of American Rescue Plan Act (ARPA) federal taxpayers funds from the taxpayers of the City of Colorado Springs. 
  • From 2018 to 2021, the museum was given $400,000 in Lodgers and Automobile Rental Tax (LART) funds. These are from taxes paid by tourists and locals who stay at area motels or rent automobiles. LART funds are supposed to go toward future events that promote tourism in the area. In 2018 and 2019, the museum was given $300,000 total and the reason noted in the LART funding request was “capital.” The museum wasn’t even open until the end of 2020. In 2020, the museum was awarded $50,000 in LART money for its grand opening. In 2021, the museum was further awarded $50,000 in LART money for the Tokyo Summer Games Celebration. The LART awards were approved by City Council
  • In early 2022, El Paso County awarded $9 million in Community Impact taxpayer funded grants to many local area non-profits. The museum received $200,000 toward the “Becoming Your Personal Best” Olympic Program

Let’s hit some of the highlights before we dive in…

  • City of Colorado Springs CFO Charae McDaniel asked Council to approve a $300,000 additional LART contribution for a completed Olympic Museum event that only went up from pre-event projected cost by $38,000.
  • McDaniel explained to City Council that a Hall of Fame Induction Ceremony was added, necessitating more funding. According to the Museum’s LART application, the induction ceremony was planned to be a part of the event from the start.
  • Based on the Olympic Museum event’s projected budget and the expense analysis, the Colorado Springs City Council gave the Olympic Museum more funds than were needed for the Hall of Fame event. 
  • The Olympic Museum is a money pit, and the Olympic City USA brand is costly for Colorado Springs taxpayers.
  • Colorado Springs City Council has voted to fund the event every other year from now on.

The 2022 LART Funding Request of City Council for $320,000 

Only 2 weeks ago, City of Colorado Springs Chief Financial Officer Charae McDaniel appeared at a Colorado Springs City Council Work Session. The purpose of her appearance was to ask approval for a supplemental LART appropriation for a June 25-27, 2022 Olympic Museum event. She stated that the museum had already been granted a “small” $20,000 award for the June 2022 Hall of Fame Festival Event. She said the reason she was back to ask for more money for that past eventwas that it became a “much bigger event” with the addition of a Hall of Fame Induction Ceremony. McDaniel shared with the councilors that the museum did not complete any additional applications for the extra post-event $300,000. 

We appreciate that Councilwoman Nancy Henjum asked why there was no application for the additional amount, and her urging that grants not be done in the future without applications. She also asked to see the breakdown of where this $300,000 was spent. We share that breakdown below.

Councilman Bill Murray said he thought the amount was high, and he was concerned that this event would now be sponsored at this level forever, but said he would defer to the LART committee decision in this case. He said $300,000 would support most organizations for a year, not just a weekend. All council members voted in favor of the additional $300,000 the next day at the city council meeting.   

Our Colorado Open Records Act (CORA) request and the Olympic Museum Financials

Through CORA, we requested the Olympic Museum’s LART Funding request and communications to city council about the additional request for $300,000. We were told in response to the CORA request that the museum only filled out one application for the first $20,000 in May 2021. The $20,000 request was for a Hall of Fame Celebration and Induction ceremony. In her presentation to council, though, McDaniel said the additional $300,000 was needed because the Hall of Fame Festival event had become a much bigger event to include the Hall of Fame induction ceremony. Did she even know why she was asking council for the $300,000? See the full discussion at 1:30:50 here in the video. 

Additional Documents

See the May 2021 application that says the June 2022 event is a Hall of Fame Induction ceremony here.

The city’s CORA staff passed along the museum’s operating budget for 2021. See the budget here. The museum operated in the red in 2021.

The projected pre-event budget submitted in May 2021 was $270,000. With the $20,000 LART contribution, national sponsors, ticket sales, donors, and merchandise sales, the museum’s projected event budget calculations predicted the cost of the $270,000 event would be fully funded.


In an email to city council, the post-event total for the already completed event showed a total of $308,173.51. 


Of note, the pre-event projected cost for Colorado Springs Police Department (CSPD) event security was $2,400. The post-event expense analysis was $21,630. That’s an increase of $19,230 to the CSPD.

The expense analysis only showed the supplemental $300,000 appropriation and left off the first award of $20,000. It indicates a loss of $8,173.51. If the expense analysis had included the $20,000 original LART award, there was a profit of $11,826.49. Additionally, McDaniel had said that the event had become a much bigger one than they had planned and that’s why she asked for the additional funds. The projected event budget was $270,000 when they asked for the initial $20,000. The final event expense was $308,173.51 when they asked for an additional $300,000. For a $38,000 increase in spending, council handed over an additional $300,000. We can’t reconcile that math.

We asked City of Colorado Springs Lead Communication Specialist Vanessa Zink about where the first $20,000 given to the museum went, as it wasn’t on the event’s expense analysis.

On Oct 10, 2022 1:00 PM, “Zink, Vanessa” <Vanessa.Zink@coloradosprings.gov> wrote:

LART recipients are not required to show how much their event cost in total. They are required to show expenses for the amount of their reward. As stated below, “Documentation of the total cost of the event is not required to receive LART funds.”

My email response:

I’m moving forward with the final expense report for the event that was provided to council and me (for the Cora). It only indicates the 300k and the 20k initially provided in May 2021 is not included. That leaves me and taxpayers guessing about what happened to the other 20k. If the city is unable to provide me with information about what happened to the other 20k, that’s a problem. This is a post-event ask from the museum and there should be some accountability and information. I see no proof that they needed the full 300k approved by council. That extra 12k in LART money could have been used by another organization for their event. There needs to better scrutiny of the information. The handing over of tax money with no questions asked is irresponsible.

On the day Council approved the additional $300,000 LART award, they voted to make the museum’s Hall of Fame Induction Event a biennial city sponsored and funded event. It was unanimously approved by council.  

We think we’ll soon see a ballot issue asking citizens to approve a tax increase for LART. The seed for this idea was already planted at City Council recently. Does the museum deserve this level of funding for one biennial event, when the city isn’t closely watching every LART dollar spent? 

Let’s let the “Olympic City USA” brand die. The museum needs to start fending for itself and stop being a money pit. Reach out to the City Council members and ask them why they voted in favor of an additional $300,000 for the event. Also, ask if they reviewed the museum’s operating budget. It’s a reasonable expectation that our elected representatives look critically at the data provided to them. They work for us, after all!

Yolanda Avila  Yolanda.Avila@coloradosprings.gov

Dave Donelson   Dave.Donelson@coloradosprings.gov

Stephannie Fortune stephannie.fortune@coloradosprings.gov

Randy Helms   Randy.Helms@coloradosprings.gov

Nancy Henjum   Nancy.Henjum@coloradosprings.gov

Bill Murray  Bill.murray@coloradosprings.gov

Mike O’Malley   Mike.OMalley@coloradosprings.gov

Tom Strand   Tom.strand@coloradosprings.gov

Wayne Williams Wayne.williams@coloradosprings.gov

3 thoughts on “Olympic Museum Quickly Becoming a Money Pit

  1. I think this City of Champs (Chumps because we taxpayers sure got took) was a joke from the huge amount our taxes paid for some company to come up with this joke. Now we got Fortune on city council and didn’t she spear head this joke? I would love to know what percentage of tourists go to this museum. From chatting with tourists in grocery stores, restaurants and other places this summer, I didn’t find any who had been to or planning on going to the museum. I heard comments like “I don’t watch it on TV why pay” “the sex scandal was the breaking point”, “you can only be an Olympian if your parents have money to provide expensive coaching. It is no longer who is best but who is richest”. I foresee that silver behometh as a cause for jokes on late night in the not to distant future. Of course city council paid for it, if Suthers says jump, they do. He doesn’t even say Simon Says.

  2. Budget says $100k for “in kind” tv. In kind is not cash paid out. Expenses don’t even account for this budgeted in kind item.

  3. CS never gives up on image management and over reaching for the tourist dollar, regardless of the cost and benefits (if any).

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